NEW CAMPAIGN GLOBAL
HAMBURG, GERMANY
By IFAB MEDIA - NEWS BUREAU - May 31, 2023 | 9 4 minutes read
- NIVEA sets a bold example for celebrating (skin) diversity with their 5-episode "Skin Out Loud" series.
- The content series is hosted by a global cast including Leni Bolt from Netflix's Queer Eye, Brigiding from the Drag Race franchise and TV Host Milka Loff Fernandes.
- The colorful mix of skin expertise and real-life experience can be found on Instagram, TikTok, YouTube and Spotify.
As a skin expert brand, NIVEA wants people to know: Every skin experience is valid. Skin is a key part of our identity and all too often what the world uses to define who we are. All skin has the potential to be healthy and beautiful, no matter what ethnicity, age or gender. To be loud and proud about skin diversity, NIVEA has launched the content series "Skin Out Loud", where open and authentic conversations search to prove skincare is not just superficial but is deeply rooted in our sense of identity and self-confidence.
But who to bring, when turning an inclusive skin talk show vision into reality? Real people from different walks of life, with real skin experiences, to discuss about topics like aging, identity, confidence and the skincare routines that support it all. The series features a diverse cast of hosts including Brigiding, from RuPaul's Drag Race Philippines, Zithobe Macheli, South African skinfluencer, Jessica Vander Leahy, Australian model and author, and Leni Bolt, non-binary transgender host on Netflix's Queer Eye Germany.
With their guests, para-athlete Brandon Beack, Gené Watkins, Shamyra Moodley and travel influencer couple Gizem Çobanoğlu and Salim Ahmedov, the conversations center on their skin experiences, illustrating the essential importance of skin care. Throughout five episodes the conversation stretches from short-lived skin care trends to skin representation and everything in between, keeping it real, light and always loud. It's a colorful mix of skin expertise and real-life anecdotes for skin care lovers or curious listeners who want to be inspired.
The first episode focuses on how we use skin as a canvas for expression, deep diving on gender identification journeys within the transgender community. The following episodes discuss the variety of skincare routines different skin types require, how aging is a journey that traces stories on our skin, the impact of unexpected accidents on our skin health and finally, how feeling good on our skin can boost our confidence levels.
A special episode featuring the "People of Deutschland" book creators, debates topics of racism, focusing on how our skin can act as a connector instead of a divider. Its moderator, acclaimed TV Host Milka Loff Fernandes, is joined by the authors, Martina Rink and Simon Usifo, Olympian athlete Carlotta Nwajide, "Halbe Katoffl" podcaster Frank Joung and former professional ice hockey player Dr. Martin Hyun. Besides an integration into the "Skin Out Loud" series, Beiersdorf the mother company behind NIVEA has been supporting this project – fighting against racism and promoting diversity.
With the project, the skincare brand highlights many ways the relationship with our skin changes depending on personal, cultural and social circumstances. Tobias Collée, Vice President Global NIVEA brand, states: "To overcome intolerance, people must be exposed to diversity as exposure drives acceptance. For us at NIVEA the leadership of a brand should reflect the diversity of our customers and the communities we serve no matter the size of the group."
