This Diwali, M·A·C Cosmetics India invites you to Start the Party with festive-ready makeup that shines as bright as the season itself. From morning pujas to midnight soirees, the campaign celebrates individuality, bold artistry, and looks that last through it all. At the heart of the campaign are M·A·C’s most-loved icons, reimagined as must-have festive staples. The campaign film spotlights three signature looks, each designed to inspire self-expression and keep the celebrations going without ever pressing pause.

LOOK 1 – Hero Glam A sultry flush of Strobe Dewy Liquid Blush in Apricot Gelly, paired with cult-favourite M.A.Cximal Matte Lipstick in Mehr and the drama of Jumbo Kajal. Perfect for head-turning festive nights.

LOOK 2 – Spotlight Radiance (Nykaa Exclusive) A shine-controlling Studio Fix Fluid Foundation base, luminous cheeks with Strobe Dewy Liquid Blush in Magic Aura, and a bold lip in M.A.Cximal Silky Matte Lipstick in Café Mocha. Sealed with Fix+ Original for celebrations that last all night.

LOOK 3 – Effortless Chic Fresh and refined with Studio Radiance Concealer and the ultimate nude combo of Glow Play Lip Balm in Brownish Nude + M.A.Cximal Matte Lipstick in Warm Teddy. Finished with M.A.CStack Elevated Mascara for wispy, dramatic lashes.

Speaking on the campaign, Karen Thompson, Brand Director, M·A·C Cosmetics India, said: “Diwali is a celebration of light and individuality. With Start the Party, we’re giving consumers bold, long-lasting artistry that elevates every festive moment. These looks are joyful, expressive, and unapologetically bold designed to shine from day to night.”