Bioderma, a pioneer in dermatological skincare, unveils its digital-first campaign, ‘Glow with Science’, featuring the Pigmentbio Foaming Cream for everyday care. In a world obsessed with instant glow, where filters may make us look good on reel but not in real life, the campaign redefines radiance as something that comes from truly understanding and caring for your skin. The film reflects Bioderma’s belief that true brightness isn’t about filters or fads, but about scientific formulas that respect skin biology and reveal natural clarity over time.

Campaign video link:  https://www.instagram.com/reel/DPs18ZREtsY/?igsh=MTB1OWd2cXV0enp3YQ%3D%3D

Commenting on the campaign, Roshan Kunder, Director - Marketing, Ecommerce & Modern Trade at NAOS India, said, “Glow with Science’ is more than just a campaign - it’s a reflection of who we are as a brand. At Bioderma, science is at the heart of everything we do, but it’s always guided by empathy for the skin. With this film, we wanted to celebrate that balance – the perfect harmony between dermatological innovation and everyday radiance. We believe true glow isn’t achieved overnight; it’s built through care, consistency, and understanding your skin.”

The inspiration behind the campaign stems from Bioderma’s core DNA of making science accessible. As skincare becomes increasingly experiential for Gen Z and millennial consumers, “Glow with Science” translates clinical precision into engaging storytelling that feels authentic and relatable. Within the dermocosmetic space, the campaign also positions Bioderma among the first brands to integrate AI-led creative innovation in a way that stays true to dermatological integrity, transforming complex skincare science into artful, easy-to-understand moments of beauty.

Coinciding with the campaign, Bioderma introduces a refreshed global packaging identity under its vision ‘Care first: science, skin, and sustainability in harmony’, featuring a modern, simplified design with eco-responsible materials.

Launched digitally on Bioderma’s official platforms – YouTube and Instagram, the campaign will be further amplified through influencer collaborations, META and Google advertisements. ‘Glow with Science’ blends dermatological precision with modern creativity, reaffirming Bioderma’s belief that true radiance begins with care that truly understands your skin.