The LYCRA Company, a global leader in developing sustainable and innovative fiber and technology solutions for the apparel industry, is proud to continue its role as the official partner of MarediModa 2025, the premier European trade show for beachwear, lingerie, and athleisure fabrics, taking place in Cannes, October 22 -24.

This year, the company is showcasing innovative and stylish garments made with renewable LYCRA® EcoMade fiber partially made with plant-based materials in its LYCRA® Brand Lounge. Garments on display include nine pieces of Arena swimwear and five athleisure garments from Carvico. This elastane helps reduce the environmental impact of apparel while delivering the same performance as the original LYCRA® fiber. Launching soon and available at commercial scale, this drop-in solution is a one-to-one replacement, with no need to re-engineer fabrics, processes, or patterns.

A highlight of the 2025 edition of MarediModa is a special Fireside Chat taking place in the MarediModa conference space on October 22 at 3:00 p.m. Entitled “From Fiber to Sustainable Swimwear: A Blueprint for Collaboration,” the session features representatives from The LYCRA Company, Carvico, and Arena, discussing how their special partnership is helping to reshape the future of fashion.

Members of the media are invited to a press conference and coffee break in the LYCRA® Brand Lounge immediately following the Fireside Chat. The lounge features an LED wall broadcasting the LYCRA® brand’s new ALL IN brand positioning and product videos. New this year is the debut of an exhibit within an exhibit that illustrates key ingredients used to create its renewable fiber.

“True innovation in sustainable fashion doesn’t happen in isolation — it’s built through collaboration,” said Alistair Williamson, vice president EMEA & South Asia at The LYCRA Company. “Our partnership with Arena and Carvico demonstrates how shared values and aligned goals can accelerate the adoption of responsible solutions. At MarediModa, we’re proud to showcase what’s possible when brands, mills, and fiber innovators come together to help advance a more sustainable future for apparel.”

About The LYCRA Company
The LYCRA Company is a leading global fiber and technology solutions provider to the apparel and personal care industries committed to offering sustainable products using renewable, pre-, and post-consumer recycled ingredients that reduce waste and help set the stage for circularity. Headquartered in Wilmington, Delaware, United States, it owns the LYCRA®, LYCRA HyFit®, LYCRA® T400®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX® and TACTEL® brands. The LYCRA Company adds value to its customers’ products by offering unique innovations that meet the consumer’s need for comfort and lasting performance. Learn more at thelycracompany.com.

LYCRA® is a trademark of The LYCRA Company.