Huda Beauty is thrilled to announce its official partnership with Miss Universe Palestine, Nadeen Ayoub — a powerhouse of purpose, beauty, and impact who embodies everything the brand stands for: empowerment, inclusivity, and fearless self-expression.

Founded by global beauty mogul Huda Kattan, Huda Beauty has always championed authenticity and representation in everything they do. This exciting partnership marks another bold step in the brand's mission to celebrate women who use their platforms to create real change and inspire the world.

At just 27 years old, Nadeen Ayoub is much more than a model and wellness advocate — she's a leader with a mission. Crowned Miss Universe Palestine, Nadeen will proudly represent her country at the 74th Miss Universe pageant this November in Bangkok, Thailand, where she'll compete among over 130 contestants from across the globe.

Beyond the spotlight, Nadeen is the founder of Olive Green Academy and Sayidat Falasteen Foundation, platforms dedicated to sustainability, education, and women's empowerment. Through initiatives that merge technology, environmental awareness, and social impact, her work is reshaping how communities approach wellness,

environmental responsibility, and opportunities for women — values that deeply align with Huda Beauty's belief in beauty as a force for empowerment and progress.

Together, Huda Beauty and Nadeen Ayoub are redefining what it means to be truly beautiful — strong, authentic, and unapologetically yourself — while shining a global spotlight on the power of women to create change, one bold step at a time.