HUGO is thrilled to announce an exciting collaboration with Crunchyroll, the world’s largest anime-focused company, to unveil the HUGO x Jujutsu Kaisen capsule. This bold new collection draws inspiration from the globally acclaimed anime series Jujutsu Kaisen, blending HUGO’s signature contemporary style with the dynamic visuals and storytelling of the anime universe.

Launching on October 24, the capsule references imagery from the wildly popular Season 2 of Jujutsu Kaisen, and thrums with excitement for the hotly anticipated third season of the show.

Featuring menswear and womenswear styles, the collection includes standout pieces such as a reversible zippered cotton jacket with bold anime-inspired graphics, a larger-than-life print bowling shirt showcasing iconic scenes and character cut-outs, and daring denim and bold prints that seamlessly blend HUGO’s contemporary design with the raw, unfiltered aesthetics of anime.

Through this collaboration, HUGO brings the spirit of Jujutsu Kaisen to life, offering stylish statement pieces that embody the bold edge of anime, gaming, and fashion. The themes of individuality, resilience, and the power of human connection in Jujutsu Kaisen resonate authentically with HUGO’s younger, fashion-forward audience, reflecting their passion for bold, expressive, and boundary-defying style.

What’s more, to capture the attention of its fans, HUGO has landed a spot at the Las Vegas ComplexCon convention: a groundbreaking exhibition and festival that celebrates pop culture, music, art, style, and innovation. Here, in HUGO’s anime-inspired booth, the HUGO x Jujutsu Kaisen capsule will be on display and shoppable for all visitors. Campaign visuals will play on-screen to promote the capsule and inspire the imagination of style-conscious anime enthusiasts.