The plug-in feature automates the integration process.

With just a couple of lines of code pasted into a new webpage, fashion retailers can allow customers to see themselves in outfits with a headshot and basic measurements.

To get set up, they provide Zyler with an image of a model wearing the clothes that they wish to be enabled for online try-on. The latter’s team will work with the images to prepare them for try-on.

Once this is completed, the Zyler Go solution will appear on the website, so customers can see the item of clothing on themselves while shopping.

M&S

M&S and Zyler recently partnered to deliver an in-store virtual try-on experience. The former brought the latter’s technology to its Oxford Circus and Harrogate branches, where it was trialled with clothing brand Jaeger.

Shoppers added a head and shoulders photo and basic measurements to see themselves digitally in the Jaeger collection.

Sales assistants guided customers through the process and gave style advice.

Zyler CEO, Alexander Berend, described the partnership as “a wonderful opportunity to get customers excited about shopping in-store”.

He added: “Shoppers could see themselves in the entire Jaeger range, including items not in stock at that location, to find the best items for them.”

“We are delighted to be working with such an iconic brand as Marks & Spencer to improve the shopping experience.”