Fastrack Perfumes is turning up the heat with a powerful new campaign featuring Bollywood star Siddhant Chaturvedi, celebrating raw confidence, adrenaline, and individuality. The campaign dives into the bold, cinematic world of Fastrack’s “Perfumes for Every Vibe”, bringing scent to life through visuals that pulse with energy and attitude.

In a high-octane film set on a charged tennis court, Siddhant embodies the thrill of the chase and the rush of victory, mirroring the vibrant spirit of RUSH, one of Fastrack’s most dynamic fragrances. Every frame transforms invisible sensations into cinematic emotion as “Fragrance is invisible. So, we made it cinematic.”

Siddhant x Fastrack: A Match of Energy and Attitude Known for his effortless charm and fearless authenticity, Siddhant Chaturvedi personifies the bold, expressive Gen Z spirit Fastrack stands for. Together, they’re redefining what a fragrance campaign feels like — fast, fierce, and full of youthful swagger.

Manish Gupta, CEO, Fragrances & Fashion Accessories Division, Titan, shared, “Fastrack has always been about individuality and unapologetic self-expression. Siddhant captures that perfectly with confident, cool, and real vibes. With this campaign, we’re not just selling a fragrance; we’re creating a cinematic experience that captures the euphoria of living in the moment.”

Adding his take, Siddhant Chaturvedi said, “I’ve always connected with Fastrack’s fearless, youthful vibe. This campaign film is about that unbeatable high you get when you’re pushing limits -whether on court, on stage, in acting, or in life. It’s fresh, bold, and full of energy just like the scent itself.”

Perfumes for Every Vibe With this campaign, Fastrack continues to promote its mass-premium fragrance line with scents that match every mood, every vibe, and every moment. The brand stays true to its core: empowering young India to express themselves loudly, proudly, and unapologetically.