Reliance Brands Limited (RBL) has announced on its official LinkedIn page the upcoming introduction of MAX&Co., the contemporary Italian fashion brand from the Max Mara Fashion Group, to the Indian market. The debut store is scheduled to open in Mumbai in early 2026, marking the brand’s first foray into India and giving fashion-forward consumers access to its globally celebrated collections.

Established in 1986 as part of the Max Mara Fashion Group, MAX&Co. is renowned for its innovative approach to ready-to-wear fashion. The brand combines bold contrasts, vibrant color palettes, and versatile silhouettes, offering collections that are both expressive and wearable. Its signature mix-and-match philosophy enables consumers to create personalized looks that balance individuality, modernity, and comfort.

MAX&Co.’s offerings cater to women who seek fashion that transitions seamlessly across professional, casual, and evening occasions. Each piece reflects the brand’s commitment to Italian craftsmanship, contemporary design, and functional elegance, emphasizing versatility, wearability, and meticulous attention to detail.

The Indian launch of MAX&Co. is a strategic expansion for RBL, which continues to grow its portfolio of international fashion brands in the country. The Mumbai store will feature a comprehensive selection of ready-to-wear clothing, accessories, and seasonal collections, providing an immersive experience of MAX&Co.’s distinct aesthetic.

This move underscores RBL’s dedication to delivering world-class fashion experiences to Indian consumers while offering global brands a platform to engage with India’s discerning, style-conscious audience.