The spotlight is on, the music’s playing, and the outfits are stealing the show. Peter England, India’s leading menswear brand under the Aditya Birla Lifestyle Brands Limited umbrella, unveils its show-stopping new campaign, ‘The Bollywood Wedding’, starring Karan Johar and Rohit Saraf. Brimming with Bollywood charm and cinematic flair, the campaign showcases Karan Johar’s styling expertise and Rohit Saraf’s effortless modern-groom charisma. It celebrates everything India loves about its most cherished occasion: colour, personality, and pure drama.

Conceptualised by Ogilvy as a tongue-in-cheek ode to Indian wedding guest lists, the campaign captures the true Bollywood spirit through its characters. With Karan Johar at the helm and Rohit Saraf as the effortlessly charming groom, The Bollywood Wedding redefines wedding fashion through a cinematic lens — colourful, confident, and utterly charismatic.

Commenting on the launch, Anil S Kumar, Chief Business Officer, Peter England said, “Weddings in India have always been cinematic — full of colour, energy and emotion. With The Peter England Bollywood Wedding Collection, we wanted to capture that spirit in a campaign that feels fresh, contemporary and entertaining. This is not just about wedding fashion, it’s about how the modern Indian man experiences style — with confidence, celebration and a touch of drama. Who better than Karan Johar & Rohit Saraf to bring that alive!

Tithi Ghosh, President & Head of Office, Ogilvy India (South), added, “This wedding season, we set out to once again celebrate India’s vibrant, emotional, festival-like wedding spirit through The Bollywood Wedding platform. To bring a fresh yet familiar energy, Rohit Saraf felt like the perfect choice — his charm and relatability capture the essence of modern love and celebration. As the brand evolves to connect more deeply with younger audiences, this season marks a deliberate shift in tone and storytelling. The Karan–Rohit pairing is timely, culturally resonant, and designed to spark conversations and moments today’s young wedding-goers can see themselves in.”

Bringing the campaign to life is The Bollywood Wedding Collection, a thoughtfully curated range of outfits that are a masterclass in modern tailoring. These double-breasted suits are crafted from a refined blend of polyester, viscose, and spandex — offering fluid structure with a touch of stretch. The silhouette is sculpted for a sharp, confident frame, and natural shoulders, delivering effortless elegance and commanding presence. 

Through The Bollywood Wedding campaign, Peter England reinforces its position as a brand that drives conversations around modern menswear in India. The campaign perfectly balances creativity with commerce, blending cultural insight, celebrity appeal, and strong design direction.

The campaign will be rolled out through a 360° marketing plan spanning digital, social, influencer collaborations, on-ground activations and cinemas. With The Bollywood Wedding, Peter England sets the stage for a blockbuster wedding season — where every look is styled for the spotlight.

Because when fashion meets Bollywood, the result is always a blockbuster.

Link to the campaign - https://www.instagram.com/p/DQYeF4Zjx55/?hl=en