R&B Fashion, the fast-growing value and lifestyle brand from Apparel Group India, has announced the opening of its flagship store at Emerald Mall, Lucknow (Uttar Pradesh). The milestone — proudly marking R&B’s 169th store worldwide — was officially announced on the company’s LinkedIn page, underscoring the brand’s continued expansion momentum and its ambitious vision of reaching 250 stores globally by year-end.

Founded in Oman in October 2012, R&B Fashion has rapidly evolved into one of the most recognized value retail fashion brands across the GCC and India. Operated by Apparel Group, a leading global retail conglomerate headquartered in Dubai, R&B brings together affordable fashion, quality, and trend-forward design across apparel, footwear, and accessories for men, women, and children.

The new Lucknow flagship store at Emerald Mall reflects R&B’s mission to make contemporary fashion accessible to every customer. Spread across a spacious format, the store showcases the brand’s latest seasonal collections — offering an extensive assortment of men’s casuals, women’s wear, kids’ fashion, and home lifestyle products, all designed with R&B’s signature blend of style and affordability.

India remains one of R&B’s key growth markets, with the brand expanding its footprint across metros and Tier-II cities. The opening in Lucknow not only strengthens its retail network in northern India but also highlights Apparel Group’s long-term strategy to deepen its presence in one of the world’s fastest-growing consumer markets.

The Lucknow flagship launch reinforces R&B Fashion’s commitment to democratizing fashion through a strong value proposition, appealing store formats, and an engaging customer experience. With its global expansion accelerating, R&B continues to deliver trendy, affordable, and accessible fashion that resonates with modern consumers worldwide.