Apparel Group India has announced the launch of Levi’s Kids in India, marking a significant milestone in its partnership with the globally renowned denim brand. This strategic introduction brings Levi’s timeless style, craftsmanship, and authenticity to a younger audience, blending comfort, durability, and modern design for children who love to move freely and express their individuality.

Levi Strauss & Co., established in 1853, is credited with inventing the world’s first pair of blue jeans in 1873 and continues to stand as a global symbol of quality and innovation in apparel. Over the decades, the Levi’s brand has become synonymous with effortless style and self-expression, evolving from a workwear icon to a global lifestyle brand available in over 120 countries and 50,000 retail locations worldwide. India has emerged as one of Levi’s largest markets in Asia, reflecting the country’s growing appetite for premium denim and lifestyle fashion.

The launch of Levi’s Kids extends this celebrated legacy to the children’s segment, offering collections for boys and girls that combine classic Levi’s details — including durable denim, signature red tabs, and sustainable materials — with designs tailored for everyday comfort and movement. The range captures Levi’s core values of authenticity and individuality while catering to modern family lifestyles.

This launch also underscores Apparel Group India’s commitment to expanding its portfolio of international brands and delivering premium retail experiences across all age groups. With Levi’s Kids, the company continues its mission to bring globally trusted names to Indian consumers, supporting its broader strategy of category diversification and market growth in fashion and lifestyle retail.

Levi’s Kids will be available through select Apparel Group India stores and online platforms, ensuring seamless accessibility for consumers across key metros and urban markets.