MARS Cosmetics has announced the appointment of Anshu Arora Sindhwani as its Head of Product, reinforcing the brand’s commitment to innovation and category growth in India’s beauty market. Bringing over 15 years of experience across the beauty, color cosmetics, and FMCG sectors, Sindhwani has held leadership roles at prominent companies including AkzoNobel (Dulux), Colorbar, Mary Kay, and Win-Medicare, where she contributed to developing high-performance, consumer-focused product portfolios.

At MARS Cosmetics, she will oversee end-to-end product strategy, encompassing new product development, category planning, lifecycle management, and innovation architecture. Her mandate includes curating a pipeline of differentiated launches that combine creativity, performance, and affordability, in line with MARS’ vision of making high-quality, trendsetting make-up accessible to everyone.

Sindhwani’s appointment underscores MARS Cosmetics’ focus on consumer-driven innovation, aiming to deliver bold, experimental, and inclusive products that resonate with the modern Indian beauty consumer. Her extensive expertise in design thinking, product strategy, and innovation management is expected to further strengthen MARS’ position as a leading product-driven beauty brand in the country.