Crocs, the global footwear brand known for celebrating individuality and style, has joined forces with India’s genre-defying icon Himesh Reshammiya for a new creative project that’s as unpredictable and magnetic as the star himself. The creative essence of ‘Your Crocs, Your Rizz’ captures the effortless charm and unspoken confidence that comes from simply being yourself.

A true pop culture phenomenon, Himesh Reshammiya has defined some of India’s most iconic musical moments. With a sound and style entirely his own, he continues to command stage and screen with unshakable charisma. His latest collaboration with Crocs channels that same spirit which is bold, expressive, and unapologetically original.

Conceptualised and produced by Kulfi Collective, the film opens with Himesh striking his dramatic signature poses at a restaurant while his manager and a fan watch in disbelief. Just when the scene reaches peak mystery, a familiar tune takes over – a slowed-down, reverb-laced version of Himesh’s cult hit “Dil Ke Taj Mahal Mein.” The moment captures everything that makes him iconic: expressive, eccentric, and unapologetically himself.

The twist? He’s not posing for attention; he’s admiring his fan’s Crocs shoes.

A simple compliment sparks a moment of mutual admiration for each other’s Crocs shoes. Soon, the fan mirrors Himesh’s energy, and together, they create a shared vibe that needs no explanation. The closing line says it all: ‘Your Crocs, Your Rizz.’

Playful, stylish and oozing confidence, the campaign film builds on Crocs’ mission to celebrate unfiltered self-expression and internet-first humour. It’s a reminder that real rizz (that effortless charisma) can’t be manufactured; it just happens when you’re completely yourself.

View the campaign film here: https://www.instagram.com/reel/DQ_I80xEZle/?igsh=cnRkejV2cGoyYWl5

Sharing his excitement on the partnership, Himesh Reshammiya, said, “Whether it’s music or style, I’ve always followed my own rhythm. Crocs represents that same spirit- being comfortable in your own skin, unapologetic in your choices, and unstoppable in your energy. ‘Your Crocs, Your Rizz’ is a reminder that self-expression doesn’t need to be loud; it just needs to be real.”

“At Crocs, we believe real confidence comes from being completely yourself. With ‘Your Crocs, Your Rizz,’ we wanted to capture that effortless, magnetic energy that makes people stand out without even trying. Himesh embodies that spirit perfectly – confident, original, and entirely his own. This creative is a reminder that true ‘rizz’ isn’t about performance, it’s about presence” – said a Crocs spokesperson.

Akshat Gupt, Co-founder and Chief Creative Officer, Kulfi Collective, adds, “Himesh is pure internet gold — mysterious, legendary, and just unapologetically himself. With ‘Your Crocs, Your Rizz,’ we wanted to bottle that same energy — effortless, a little absurd, and completely magnetic. It’s a celebration of confidence that doesn’t need words- just presence. Because Crocs isn’t about fitting in; it’s about showing up exactly as you are.”

With Your Crocs, Your Rizz, Crocs continues to push the boundaries of self-expression and culture-forward storytelling in India, blending style with humour and authenticity. The campaign film is now live across Crocs India’s social and digital platforms.