Vegas Mall, Dwarka, launched its week-long shoe donation drive, “Soles of Hope,” as a heartfelt CSR initiative aimed at addressing one of the most basic yet often overlooked needs—proper footwear. Running from 18th to 24th November 2025, in association with Helping Hut NGO, the initiative invites visitors to donate shoes for underprivileged children and adults, helping bridge the gap for individuals who walk miles every day without this essential comfort.

As part of the activation, a dedicated drop-off zone has been set up within the mall featuring a symbolic rough-surface walkway. This installation allows visitors to experience, even briefly, what countless individuals endure daily when they lack adequate footwear. Many individuals, especially young children, still do not have access to something as fundamental as proper shoes, and confronting this reality strengthens the mall’s resolve to contribute wherever possible. The initiative aims to spark empathy, mindful giving, and a deeper understanding of the everyday hardships faced by underprivileged children and adults who often walk long distances without proper footwear.

Ravinder Choudhary, Vice-President, Vegas Mall, said, “Soles of Hope is more than a donation drive; it is a reminder of the hardships many people silently endure due to the absence of something as fundamental as shoes. At Vegas Mall, we feel deeply for such causes and believe our responsibility extends beyond retail. Our role as a community space empowers us to create meaningful social impact.”

With Soles of Hope, Vegas Mall reinforces its commitment to driving purposeful CSR initiatives that uplift the community and address real, everyday challenges. As the drive continues through the week, Vegas Mall encourages everyone to participate and help bring comfort, dignity and hope to those who need it most.