IWC Schaffhausen brings its global #IWCRacing Formula 1 Simulator experience to India with an exclusive pop-up at Jio World Plaza, Mumbai, in collaboration with Art of Time. Making its India debut before travelling to Bengaluru and New Delhi, the activation offers visitors the chance to step into a high-performance F1 simulator and experience the adrenaline of racing firsthand. The pop-up also showcases a curated selection of IWC’s iconic Pilot’s Watches highlighting the brand’s deep-rooted association with motorsport, engineering innovation, and precision craftsmanship.

IWC Schaffhausen is pleased to announce its adrenalinecharged pop-up at Jio World Plaza Mall in Mumbai in collaboration with Art of Time. Marking the debut of this global #IWCRacing activation in the country, the experience will later travel to Bengaluru and New Delhi, offering watch enthusiasts and motorsport fans across India the chance to immerse themselves in IWC’s world of precision, performance, and engineering excellence. 

Located at the main entrance of Jio Mall in the main atrium area, the IWC Schaffhausen pop-up welcomes watch and automotive connoisseurs to quench their need for speed as they visit Jio World Plaza. The F1 simulator, a prominent feature at the center of the space, is an exquisite interactive #IWCRacing experience which allows visitors to step into the driver’s seat and attempt to break the racing world record. The pop up offers a glimpse of the adrenaline-infused racing universe and
the chance to discover the brand’s longstanding history with the racing world.

The pop-up showcases a selection of the IWC’s Pilot’s Watches renowned for their precision, reliability, and legibility. On display will be the Pilot’s Watch Chronograph 41 Edition “Mercedes-AMG PETRONAS Formula One Team”, Pilot’s Watch Mark XX Mercedes-AMG PETRONAS Formula One Team, Pilot’s Watch Performance Chronograph 41, Pilot’s Watch Chronograph 41 APXGP and the IWC Watch Chronograph APXGP Pilot’s Automatic.