Apparel Group’s flagship brand, Victoria’s Secret, has officially launched its highly anticipated Holiday 2025 campaign, Holiday Ever After, marking the beginning of the festive season with a celebration of glamour, self-expression, and comfort.

The Holiday Ever After collection is crafted to make every moment feel magical, offering a mix of luxurious fabrics and refined designs. From silky satins and delicate lace to premium sleepwear and curated gifting options, the collection reflects Victoria’s Secret’s signature style while catering to the evolving tastes of its discerning consumers. The range emphasizes versatility, comfort, and festive elegance, making it ideal for both personal indulgence and gifting during the holiday season.

Photographed by acclaimed photographer Charlotte Wales, the campaign features some of the world’s most celebrated models, including Adut Akech, Imaan Hammam, Irina Shayk, Paloma Elsesser, and Yumi Nu. Through the campaign imagery, Victoria’s Secret celebrates individuality, strength, and self-love, highlighting the brand’s commitment to empowering women while offering luxurious, aspirational fashion experiences.

The Holiday Ever After collection is now available across Victoria’s Secret physical stores in India, online platforms, and through the brand’s official app, ensuring accessibility to a wide range of consumers.

This latest campaign was officially announced by Apparel Group India Pvt Ltd on their LinkedIn page, reinforcing the brand’s positioning as a leading name in luxury lingerie, sleepwear, and festive gifting in the Indian market.

With Holiday Ever After, Victoria’s Secret continues to combine iconic design, star-studded campaigns, and a focus on consumer empowerment, making the festive season both stylish and memorable for its audience.