Bath & Body Works, one of the world’s most loved fragrance-led brands, has announced the launch of its newest creation, Platinum — an award-winning scent crafted in collaboration with globally renowned perfumers. The announcement was shared on the official LinkedIn page of Apparel Group India, marking a significant addition to the brand’s growing portfolio of premium fine fragrances.

Platinum embodies a bold yet timeless character, designed for individuals who appreciate elevated, modern sophistication. The fragrance opens with the luminous freshness of sparkling bergamot, followed by the delicate elegance of silver blooms. Its base is anchored in warm patchouli musk, creating a harmonious blend that is both powerful and refined.

Developed with meticulous attention to detail, Platinum reflects Bath & Body Works’ expertise in fragrance innovation and its commitment to delivering exceptional sensorial experiences. Each note has been carefully composed to evoke confidence, depth, and long-lasting appeal — qualities that align with the brand’s legacy of crafting memorable scents.

As Bath & Body Works continues to strengthen its presence in India, the launch of Platinum signals the brand’s focus on offering thoughtfully designed fragrances that resonate with the evolving preferences of Indian consumers. The introduction of this award-winning scent further highlights its dedication to bringing globally celebrated perfumery to the Indian market through the support of Apparel Group India.

Platinum is now available across Bath & Body Works stores and online channels, inviting customers to experience a scent that balances bold expression with timeless elegance.