Spykar, one of India’s leading denim and lifestyle fashion brands, hosted a spectacular edition of its dynamic youth campaign “Daur Apna Hai” at the Spykar store in Sarath City Mall, Kondapur, Gachibowli, Hyderabad. The event, headlined by renowned actor, action star, and Spykar brand ambassador Vidyut Jammwal, attracted an enthusiastic crowd that celebrated individuality, self-expression, and the fearless spirit of the modern generation.

The atmosphere came alive the moment Vidyut Jammwal arrived, bringing with him an electrifying presence that instantly energised the audience. As part of the core engagement, Vidyut led a live Power Grip Challenge, encouraging fans to participate and test their strength alongside him. The interactive challenge quickly became the highlight of the afternoon, captivating the crowd and reinforcing Spykar’s youthful, kinetic brand identity. Fans cheered, competed, and celebrated their wins, creating a spirited environment that reflected the core values of the campaign: confidence, resilience, and the joy of living life on one’s own terms.

Throughout the event, several interactive touchpoints were curated across the foyer area, including influencer interactions, spot contests, and lively crowd-engagement activities. Lucky fans also received exciting Spykar merchandise as giveaways, adding to the celebratory atmosphere. Influencers and creators from Hyderabad’s fashion and lifestyle community were present in full strength, supporting the brand and amplifying the experience across social platforms.

Following the on-ground engagements, Vidyut visited the Spykar store at Sarath City Mall for an extended meet-and-greet session, where fans had the opportunity to interact with him closely, take photographs, and share personal moments. The store witnessed exceptional footfall, with young shoppers exploring Spykar’s latest collections inspired by global trends, superior craftsmanship, and contemporary designs.

Speaking about the overwhelming response, Sanjay Vakharia, Co-founder and CEO of Spykar, said: “‘Daur Apna Hai’ is a reflection of the spirit that defines today’s youth — dynamic, expressive, fearless, and ready to carve their own path. Hyderabad has always been a vibrant market for us, and the energy we witnessed today was truly exceptional. Vidyut’s presence amplified the momentum of this campaign, and the participation from fans, influencers, and young shoppers reinforces Spykar’s deep connection with the next generation. We will continue to create experiences that celebrate individuality while offering fashion that keeps pace with a fast-moving lifestyle.”

Adding to this, actor and Spykar brand ambassador Vidyut Jammwal shared his excitement at being part of the event: “Spykar represents the unstoppable spirit of youth — bold, authentic, and full of life. ‘Daur Apna Hai’ is more than just a campaign; it’s a reminder that this era truly belongs to young achievers who follow their passion fearlessly. The energy in Hyderabad was incredible, and I loved cheering for everyone who took on the Power Grip Challenge. I’m proud to be associated with a brand that celebrates strength, freedom, and personal style.”

About Spykar
Founded in 1992, Spykar has become synonymous with India’s ‘Young & Restless’ generation. Built on innovation, trend-forward design, and exceptional product engineering, the brand has consistently redefined denim fashion in India. Spykar’s product portfolio includes an extensive and evolving range of denim — from the classic Purist fits for denim loyalists to the bold and fashion-forward YnR styles designed for contemporary youth. The brand is backed by the Lord Bagri–promoted Metdist Group, known for its commitment to quality and excellence.

Spykar’s offerings extend beyond denim, featuring a strong and versatile topwear range that captures global fashion sensibilities while remaining rooted in everyday comfort. With an emphasis on individuality, functionality, and modern aesthetics, Spykar continues to embody the aspirations of young India, inspiring self-confidence and a lifestyle driven by expression.