Limelight Lab Grown Diamonds, India’s leading and fastest-scaling lab grown diamond jewellery brand, has expanded its retail footprint in North India with the launch of its newest exclusive store in Meerut. The opening reinforces the brand’s aggressive retail growth strategy as it crosses 50+ exclusive stores and 40+ shop-in-shops across 45+ cities. The brand remains at the forefront of India’s fine jewellery transformation, offering consumers the brilliance of diamonds with the promise of sustainability.

The store was inaugurated by Karam Chawla, Director, Limelight Lab Grown Diamonds, in the presence of Regional Partners Deepak Jain and Deepanshu Jain, along with the brand’s leadership team. Located at Begum Bridge Road, the store showcases Limelight’s signature creations, from elegant necklaces and statement solitaires to contemporary earrings, bracelets, and everyday wear pieces.

Designed with the brand’s hallmark aesthetic of minimal, modern, immersive interiors, the store offers an elevated retail experience that highlights the brilliance, craftsmanship, and technological precision of Limelight’s jewellery.

Pooja Sheth Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds, said: “Limelight has always believed in building the lab grown diamond category with clarity, credibility, and scale. Meerut marks an important milestone in our journey as we strengthen our presence across India with 50+ stores. Uttar Pradesh has shown tremendous potential for modern diamond jewellery, and our expansion here reflects the trust and awareness consumers now have for the category. Our vision is clear, to make lab grown diamonds a preferred and progressive choice for today’s consumer through accessible retail, strong education, and world-class design.”

Karam Chawla, Director, Limelight Lab Grown Diamonds, added: “At Limelight, our growth has always been guided by the evolving aspirations of modern Indian consumers. Cities like Meerut are redefining luxury with a deep inclination towards innovation and informed choices. The response from Uttar Pradesh has been extremely encouraging, and this new store strengthens our North India footprint. We are confident that Meerut will emerge as a key market for customers seeking jewellery that embodies brilliance, authenticity, and forward-thinking values.” Deepak Jain, Regional Partner, Limelight Diamonds, said: “We are excited to introduce Limelight’s transformative jewellery experience to Meerut. The city’s customers appreciate fine craftsmanship and modern design, and Limelight’s focus on quality, transparency, and innovation aligns perfectly with this sentiment. This store will quickly become a trusted destination for exceptional diamond jewellery backed by a brand that leads the lab grown diamond category with authority.”

With the Meerut launch, Limelight further accelerates its nationwide expansion, continuing to build India’s most extensive retail network for lab grown diamonds. Customers in Meerut can now explore a world of beautifully crafted lab grown diamond jewellery that reflects modern design, innovative technology, and a new-era approach to luxury.