Metro Brands Limited has announced the opening of the newest New Era store at Phoenix Mall of Asia Bengaluru, with the launch officially shared by a mall official on LinkedIn. The store marks a significant step in strengthening New Era’s growing presence in India, as the globally renowned lifestyle and headwear brand expands its retail footprint under Metro Brands’ exclusive distribution partnership.
New Era, founded in Buffalo, New York in 1920, is internationally recognised for its premium headwear, iconic caps, and sports-inspired lifestyle fashion. Over the last century, the brand has evolved into a global cultural symbol embraced by athletes, artists, streetwear enthusiasts, and youth across markets. Through its collaboration with Metro Brands, New Era is now accelerating its reach in India with an elevated retail experience designed to connect with the country’s increasingly fashion-conscious consumers.
The new store at Phoenix Mall of Asia brings New Era’s signature design language and global aesthetic to a premium retail environment. Shoppers can explore a curated selection of the brand’s most popular offerings, including its iconic caps, versatile headwear collections, fashion-driven apparel, and lifestyle accessories. The store format reflects New Era’s modern, urban identity while aligning with Metro Brands’ commitment to offering world-class customer experiences across its retail portfolio.
Metro Brands Limited, one of India’s foremost footwear and lifestyle retailers with over 900 stores across the country, has integrated New Era into its expansion strategy to capture the growing demand for streetwear, athleisure, and youth-centric fashion. The company’s long-term partnership with New Era is aimed at strengthening the brand’s visibility and accessibility across major Indian cities through exclusive stores, multi-brand formats, and strategic retail placements.
The launch of the New Era store at Phoenix Mall of Asia underscores the brand’s growing relevance in India’s lifestyle and urban fashion segment. With Metro Brands’ retail expertise and New Era’s global legacy, the opening marks an important milestone in bringing premium headwear and modern street-style expression closer to Indian consumers.
