Ethnix by Raymond has announced a distinctive collaboration with Shaadi.com, marking an exciting new chapter in the brand’s journey of dressing Indian grooms with timeless elegance. Rooted in Raymond’s 100-year legacy, the initiative brings together heritage, craftsmanship, and youthful energy through an engaging outdoor experience designed to connect with today’s generation.

The campaign blends contemporary relationship narratives with the refined aesthetic of Ethnix by Raymond’s ready-to-wear Men’s Ethnic Collection. By celebrating modern partnerships while staying anchored in cultural richness, the collaboration highlights the brand’s continued commitment to evolving with the aspirations of new-age consumers.

Speaking on the collaboration, Vipul Mathur, CBO, New Businesses, Raymond Lifestyle Limited, said: “At Ethnix by Raymond, our legacy has always been rooted in celebrating life’s most meaningful moments. This association with Shaadi.com allows us to reinterpret that legacy for a new generation—one that values authenticity, modernity, and personal expression. Through this innovative outdoor engagement, we aim to bring our heritage closer to young couples while showcasing the timeless elegance of our ethnicwear.”

The initiative has been creatively conceptualised and executed by the brand’s media partners, MOMS Outdoor & Madison World, who have brought the collaboration to life with a fresh, dynamic approach.