ReplyAll, India’s first all-day clothing brand, is redefining everyday apparel with a focus on seamless movement and garments that blend performance-driven fabrics with contemporary style. The brand has raised INR 6.8 crore in its maiden funding round.

Founded by Rushabh Sanghavi, a product-first entrepreneur with experience building and scaling brands across Australia and India, ReplyAll is rooted at the intersection of design, comfort, and culture. The funding round was led by Sparrow Capital and Antler India, with additional participation from a strong network of angel investors including Shantanu Deshpande (Bombay Shaving Company), Revant Bhate (Mosaic Wellness), Ashish Goel (Urban Ladder), Sangeet Agarwal, Navin Parwal (Mokobara), Nikhil Bhandarkar (Panthera Peak Ventures), Arjun Vaidya (Dr. Vaidya’s), among others. The round also saw support from Bharat Founders Fund and DeVC.

The fundraise comes at a crucial moment for India’s apparel market, valued at USD 59.3 billion in 2024 and projected to grow steadily over the next decade. Within this, the functional clothing segment—garments designed for performance, comfort, and versatility—already represents USD 8.89 billion, expanding at 5–6% annually. Operating at the convergence of these shifts, ReplyAll is pioneering a new category it calls all-day clothing, apparel engineered for life in motion.

Central to ReplyAll’s philosophy is a deep commitment to material science, fabric engineering, and functional design, areas that remain largely underserved in Indian daily wear. The brand aims to deliver innovative, high-quality, and accessible clothing that performs across multiple environments—from work to workouts, travel to downtime—without compromising on style or comfort.

ReplyAll makes its debut with a men’s all-day clothing line featuring silhouettes tailored to India’s climate and lifestyle. Each piece is crafted from fabrics engineered for breathability, thermoregulation, sweat resistance, stretch, and a refined aesthetic—ensuring comfort and versatility throughout the day.

By integrating performance at the fibre level with thoughtful design, ReplyAll is reshaping how consumers engage with everyday clothing, where comfort, movement, and adaptability become essential. Its positioning merges technological innovation with timeless design, resulting in versatile pieces meant to endure beyond seasonal trends—purpose-built, long-lasting all-day wear rather than fast fashion.

“The way men dress hasn’t caught up with the way they live,” said Rushabh Sanghavi, Founder of ReplyAll. “Most men today move through five versions of themselves in a single day. The way we work, move, travel, parent, and unwind has changed, but our clothes haven’t. ReplyAll exists to bridge that gap with clothes that keep up—effortless, functional, and made for movement.”

“Men’s fashion in India is undergoing a quiet revolution—away from loud trends and toward purposeful, versatile clothing,” said Aakash Goyal, Partner at Sparrow Capital. “ReplyAll sits at that inflection point. Their product thinking, design clarity, and deep understanding of how men live in contemporary India make them a category-defining brand.”

“With this fresh capital, ReplyAll will accelerate product innovation through advanced technical fabrics and adaptive design,” added Rajiv Srivatsa, Partner at Antler India. “The team’s focus on functional, design-forward essentials positions them to capture India’s new generation of urban men who value comfort, versatility, and taste.”