Envisioning how an outfit will look on you while shopping online can be challenging — especially during the festive rush when choices feel endless and time feels short. Now, shoppers in the UK and India no longer have to rely on imagination alone. A new virtual try-on feature lets you see how billions of apparel listings would look on you, simply by uploading a single photo.

With this feature, online shopping becomes instantly more personal and intuitive. Whether you're exploring tops, bottoms, dresses, jackets or even shoes, you can now try them on virtually in seconds. It’s powered by Google’s custom AI fashion model, designed to understand both the human form and the subtle behavior of fabrics — how materials stretch, fold, drape and move across different body shapes. The result is a remarkably realistic preview of how each piece of clothing would actually look on you.

Getting started is seamless. Look for the “try it on” icon on apparel product listings across Google, upload your photo, and experiment with styles as if you were standing in a fitting room. You can explore new looks, compare options, and even share them with friends for quick opinions — all from your screen.

This new experience brings the magic of the trial room to online shopping, making festive fashion choices easier, smarter and more fun than ever.