Apparel Group India has officially announced the launch of Victoria’s Secret’s Bombshell Midnight – Holiday Edition, adding a touch of festive glamour to its premium fragrance portfolio. The update was shared by the company on its official LinkedIn page, signalling the arrival of a fragrance crafted to elevate the spirit of celebration during the holiday season.

The Bombshell Midnight – Holiday Edition embodies the signature allure of Victoria’s Secret, reimagined with a more magical and sophisticated character for the festive months. Captivating and glamorous, the limited-edition fragrance is designed for moments that sparkle—reflecting the brand’s iconic blend of elegance, sensuality, and holiday charm.

Apparel Group India highlighted that the fragrance is now available across Victoria’s Secret stores, as well as online and on the Victoria’s Secret India App, offering consumers multiple touchpoints for discovery and purchase. With the holiday shopping season underway, the addition of this special-edition fragrance enriches the brand’s festive assortment and strengthens its appeal among fragrance enthusiasts and loyal customers alike.

This launch underscores Apparel Group India’s continued commitment to curating global brands and bringing world-class retail experiences to Indian consumers. Victoria’s Secret, already a strong performer within the group’s portfolio, continues to reinforce its position in the Indian market through seasonal drops, exclusive editions, and digital-first accessibility.

With Bombshell Midnight – Holiday Edition now available nationwide, the brand invites consumers to embrace the magic of the season with a fragrance that blends glamour, allure, and a festive spirit designed to shine.