PMJ Jewels, known for its fine craftsmanship and heritage-inspired designs, is excited to announce the opening of its new store in Chennai. With a thoughtfully crafted collection of over 2,500 designs, from traditional Temple Gold pieces to modern diamond and gemstone jewellery, the store invites Chennai’s customers to experience PMJ Jewels that honours culture while embracing modern sensibilities.

PMJ Jewels has earned its place among the leading names in South India as a provider of bridal jewellery and half saree jewellery for over 6 decades. The half-saree collection features designs that connect the stories of generations with present-day outfits and styles, creating a bond of warmth over time spans, as young girl’s celebrate the transition into womanhood. The bridal collections draw from symbolic elements that define wedding jewellery, from traditional motifs and from nature, reflecting the rituals and relationships that shape this milestone. They are designed to be respectful of cultural traditions while also integrating contemporary style. PMJ's bridal jewellery embodies the bride's heritage, grace and elegance on her journey to a new life.

Dinesh Kankaria, Managing Director of PMJ Jewels, said, "PMJ Jewels reflects the rich cultural and historical legacy of South India, through its jewellery and hospitality. Chennai's enduring traditions beautifully align with the designs we craft here at PMJ Jewels. It is rooted in heritage, shaped by craftsmanship, and filled with emotion. This new store represents a step closer to the generations of families that appreciate the values of authenticity, tradition & artistry, and we will continue to provide them with jewellery that tells the stories of their life celebrations. This store allows us to provide a more sophisticated, personal and memorable shopping experience for our customers in the heart of the city."

In addition to the Signature Diamond and gemstone jewellery, PMJ Jewels offers a collection that combines Indian heritage and style with modern craftsmanship. PMJ’s Pavitram collection features goddess-inspired pieces, including Radha–Krishna necklaces, Balaji chokers, Lakshmi and Saraswathi carved pendants, mangalsutras, tikkas, earrings and gemstone-studded deities. The designs take inspiration from sacred sculptures, divine imagery and historic temples such as Padmanabhaswamy Temple, Konark Temple and Mallikarjuna Temple. These collections showcase the rich cultural heritage, artistry and storytelling experience that PMJ Jewels is known for.

The store also highlights its distinctive studded collections, with a special focus on the Vaddanam, reimagined in elegant, contemporary forms that celebrate both heritage and craftsmanship. From design to manufacturing and quality checks, PMJ Jewels oversees every stage of the process, ensuring control over all elements of each piece of jewellery. Hence, customers can be assured of the purity of Natural Diamonds used at PMJ Jewels, and this can also be tested by the customer through an in-store diamond testing facility. PMJ Jewels also offers other additional services at the Anna Nagar, Chennai showroom, such as old-gold exchange, jewellery service, custom-designed jewellery and a whole lot more.