Nandani Creation Ltd (NCL), a leading women's Indian wear player selling apparel under the Jaipur Kurti brand, is pleased to announce its partnership with Reliance Centro, India’s largest Fashion store that celebrates shopping by creating an immersive experience. This strategic expansion underscores the company’s commitment to strengthening its retail footprint in key target markets.

Reliance Centro delivers premium styling, quality and brand options to consumers across different brands, with collections ranging from apparel, footwear, handbags, makeup and cosmetics, essentials, travel packs, and more. The idea is simple: India loves to shop, & Centro love to glam up that experience.

The proposed partnership will enable the company to expand its presence in 12 stores of Reliance Centro across India and will offer the latest collection for women's wear brands “Jaipur Kurti”.

With a focus on fortifying its direct-to-consumer (D2C) ecosystem, Nandani Creation continues to build a strong presence in the women’s Indian wear segment. Company remains dedicated to offering a seamless shopping experience by expanding its retail network and strengthening its digital and offline channels.

Commenting on the occasion, Mr. Anuj Mundhra, Chairman & Managing Director of Nandani Creation Limited commented:

"This partnership with Reliance Centro marks a significant milestone in our journey to bring our designs closer to our customers. As we continue to expand our retail presence, we are excited to work with a brand that aligns with our values of quality, style, and customer experience. We look forward to leveraging this association to deliver a curated, in-store experience that resonates with the evolving tastes of Indian women.”

Besides this partnership, company currently operates 8 COCO retail stores (3 in Jaipur, 1 in Ahmedabad, 1 in Kota, 1 in Shri Ganganagar, 1 in Lucknow & 1 in Ghaziabad) and 5 FOFO retail stores (1 in Delhi, 2 in Gurugram, 1 in Mumbai & 1 in Bhatinda),6+ Shoppers Stop Stores, 80+ SIS Store, 53+ Reliance Trends Store, 35+ Avantara & Kalanikethan Stores and many more.