Italian cosmetics brand KIKO Milano has marked a significant milestone in its India journey with the launch of its first-ever Store-in-Store (SIS) format in the country. The new SIS is now live at the Tira Beauty store located at Mall of the Millennium, Wakad, Pune. The development was announced by a company official on LinkedIn.

This launch represents KIKO Milano’s seventh store in India and its second presence in Pune, underlining the brand’s steady expansion in the Indian beauty and cosmetics market. More importantly, the introduction of the Store-in-Store format signals the beginning of a faster and more scalable growth phase for the brand in the country.

The partnership with Reliance, through Tira Beauty, is expected to play a pivotal role in accelerating KIKO Milano’s retail footprint across India. By leveraging Tira’s growing omnichannel beauty ecosystem and strong retail infrastructure, KIKO Milano aims to reach new consumer segments and enter additional cities with greater speed and efficiency.

Founded in Italy in 1997, KIKO Milano is a globally recognised beauty brand known for its high-quality makeup, skincare, and beauty accessories that blend innovation, fashion-forward trends, and Italian aesthetics. The brand operates in multiple international markets and is widely admired for offering premium-quality products at accessible price points. KIKO Milano’s product portfolio spans colour cosmetics, skincare solutions, and professional-grade beauty tools, catering to a diverse and style-conscious consumer base.

The new SIS at Tira Beauty has been designed to offer an immersive brand experience, allowing customers to explore KIKO Milano’s bestselling collections, seasonal launches, and trend-led products within a curated retail environment. The format enables shoppers to interact with the brand in a high-visibility, premium setting while benefiting from Tira Beauty’s customer-centric retail approach.

With this launch, KIKO Milano continues to strengthen its presence in India, aligning its global retail strategy with local market opportunities. The brand’s collaboration with Reliance-backed Tira Beauty is expected to support sustained growth and reinforce KIKO Milano’s positioning as a leading international beauty brand in the Indian market.

As KIKO Milano looks ahead, the Store-in-Store model is likely to become a key driver of its expansion strategy, helping the brand bring its signature Italian beauty expertise to consumers across more cities in India.