In a first-of-its-kind premium collaboration, Pond’s, one of India’s most iconic beauty brands, joins forces with Avatar: Fire and Ash, one of the most anticipated cinematic releases globally on 19th December 2025, cinema-led campaign in association with PVR INOX Cinemas across India in a bid to showcase unique and immersive storytelling. Timed with the latest chapter of the Avatar franchise: Fire and Ash, the collaboration brings together two global powerhouses to introduce Pond’s Anti-Blue Light UV Miracle, a next-generation sunscreen designed for modern, screen-first lifestyles, through a high-impact, experiential rollout.

The campaign, an integrated outreach to consumers via PVR INOX Cinemas,  influencer and creator content, experiential kits for audiences inspired by cinema popcorn culture, and immersive on-ground installations, is here to create awareness and induce a skincare protection conversation that consumers often forget to have. As audiences spend increasing time in front of screens, Pond’s uses the cinema platform to highlight everyday concerns such as blue light exposure and UV damage, positioning Pond's Anti-Blue Light UV Miracle as a practical solution for today’s digital-first lifestyles.

Anchored in the insight that new threats need new protection, the campaign creatively draws parallels between the new-age threat of blue light from screens impacting skin, and the new threats in the world of Pandora. What's special about this unusual collaboration is the shared underlying themes of beauty, light, and protection. Through immersive cinema activations, creator-led amplification, and on-ground innovations such as the Pond's Blue Mirror, which reveals sunscreen coverage using UV imaging, Pond’s brings skincare protection to life in a way Indian audiences haven’t experienced before.