ECCO, the premium Danish footwear brand globally renowned for its innovation-led design, craftsmanship, and comfort, has announced the opening of its latest store at Elegante Mall, New Delhi. The launch marks an important milestone in the brand’s India growth journey, taking its total store count in the country to nine.

More than a conventional retail outlet, the new store introduces ECCO’s ‘Prime Store’ concept to the capital. Designed to reflect the brand’s Danish philosophy of seamless form, innovative function, and timeless craftsmanship, the space offers an immersive environment that brings together ECCO’s heritage, technology, and contemporary retail experience under one roof.

Rooted in ECCO’s signature Scandinavian retail identity, the store showcases over five decades of leather-making expertise, blending scientific innovation with refined design. Every element of the space has been thoughtfully curated to offer customers a deeper understanding of the brand’s commitment to comfort, performance, and sustainability.

A key highlight of the store is the Innovation Wall, a dedicated feature that showcases ECCO’s pioneering footwear technologies. These include FLUIDFORM, the brand’s signature cushioning technology designed to deliver anatomical support; PHORENE, an ultra-lightweight midsole offering energy return and responsiveness; BIOM NATURAL MOTION, inspired by barefoot movement to support natural foot mechanics; and DriTan leather, ECCO’s sustainable tanning innovation that significantly reduces water usage during leather production.

The store also features a Premium Leather Display that celebrates ECCO’s unique Farm to Foot philosophy. This zone highlights the brand’s vertically integrated leather expertise, with in-house crafted leathers developed using advanced and sustainable processes, including DriTan technology.

In addition, the store is organised into curated lifestyle zones, allowing customers to explore ECCO’s diverse portfolio across Formal, Casual, Outdoor, and Golf categories. The assortment includes some of the brand’s most popular offerings such as the Metropole Collection, high-performance outdoor silhouettes, and ECCO’s globally recognised golf footwear range.

Commenting on the launch, Sumeet Lodhia, Country Manager – ECCO India, said, “Deepening our presence in Delhi NCR enables us to tap into its evolving consumer mindset and build stronger relationships with customers who value comfort, craftsmanship, and modern design. As one of India’s most dynamic premium markets, Delhi NCR plays a pivotal role in reinforcing ECCO’s position as the preferred brand for elevated, comfort-driven footwear.”

The opening of the Elegante Mall store reflects ECCO’s strategic approach to expanding its footprint across India, while strengthening its engagement with consumers seeking premium, comfort-focused footwear that seamlessly blends functionality with contemporary aesthetics.