Hibiscus Monkey, India’s pioneering D2C body specialist brand, has announced its entry into the foot care category with the launch of The Foot Balm, marking a strategic expansion of its product portfolio. Known for championing body care as a priority rather than an afterthought, the brand is now extending its face-grade formulation philosophy to one of the most underserved segments in India’s personal care market.

In a country where foot care is often overlooked in daily routines, Hibiscus Monkey aims to redefine the category through intelligent, user-first innovation. The brand, which has built its reputation by focusing exclusively on body care, identified a significant gap in effective, convenient, and modern foot care solutions—prompting the development of a product designed specifically for Indian lifestyles.

The Foot Balm is positioned as a portable, vitamin-fortified solution that moves away from traditional greasy creams and outdated formulations. Presented in a solid stick format, the balm offers a mess-free, easy-to-use alternative that absorbs quickly without leaving residue or causing slippery surfaces—an issue commonly associated with conventional foot care products.

Commenting on the launch, Roshni Mehta, Co-Founder, Hibiscus Monkey, said, “We looked at the foot care aisle and realised it was designed for another era. From messy jars to formulas that don’t truly heal, the category hasn’t evolved. We wanted to create something that fits seamlessly into real life while delivering genuine results.”

The product is formulated using plant-based ingredients such as shea and kokum butters, olive squalane, jojoba oil, and turmeric root oil, combining deep nourishment with anti-inflammatory and antiseptic benefits. A curated blend of botanical extracts including lemon peel, bergamot, geranium, ylang ylang, and jasmine adds antimicrobial protection along with aromatherapeutic benefits. Importantly, the formula excludes urea, petroleum, paraffin wax, synthetic fragrances, parabens, and sulphates.

According to Naina Mehta, Co-Founder, Hibiscus Monkey, “Feet in India are exposed to pollution, weather extremes, and long hours of activity, yet the available solutions are either salon-led or decades old. There has been very little innovation in making foot care effective, accessible, and aligned with how people actually live.”

Designed for modern consumers—ranging from working professionals and athletes to parents and daily commuters—the Foot Balm Stick is travel-friendly and intended for quick, no-fuss application. With winter approaching, when dry and cracked heels become more prevalent, the launch is timely, offering overnight healing without discomfort or mess.

With this introduction, Hibiscus Monkey reinforces its commitment to addressing overlooked areas of body care through thoughtful formulation and design. As the brand continues to expand its portfolio, its entry into foot care underscores a broader vision: elevating everyday body care routines with the same level of innovation, performance, and attention traditionally reserved for facial skincare.