Jockey, one of India’s most trusted and widely recognised apparel brands, has announced the opening of its latest store in GVK Mall, marking a key milestone in the brand’s ongoing expansion across Telangana. The news was shared on LinkedIn by the company’s official account, signaling a renewed push to bring enhanced retail experiences to fashion-conscious consumers in the region.

The new store at GVK Mall — a prominent lifestyle and shopping destination in Hyderabad — underscores Jockey’s commitment to expanding its retail footprint in strategic urban locations. With over 100 stores already operating across Telangana, predominantly in Hyderabad, this launch reinforces the brand’s strong presence in one of India’s most dynamic consumer markets.

Jockey has earned a reputation in India over the past three decades as a leader in innerwear, loungewear, activewear, and athleisure clothing, catering to men, women, and children alike. Entering India in the mid-1990s through its exclusive partnership with Page Industries Ltd., Jockey has grown from a trusted innerwear brand to a comprehensive lifestyle label that blends comfort with contemporary fashion sensibilities. 

Over the years, the brand has strategically expanded its retail network across major cities, tier-II and tier-III markets, with its latest milestone achievement of over 1,500 exclusive brand stores nationwide — a testament to its expansive reach and consumer loyalty across diverse demographics in India. 

The launch at GVK Mall offers customers access to Jockey’s latest collection of premium apparel and comfort-driven essentials, presented in an inviting store environment designed to elevate the brand experience. Positioned within a high-footfall retail hub, the new outlet aims to connect with a broad base of shoppers seeking quality, style, and everyday wardrobe staples.

The GVK Mall opening highlights Jockey’s continued focus on retail excellence, omnichannel engagement, and strengthened visibility within India’s competitive fashion and lifestyle market. The move also aligns with the brand’s wider strategy of delivering consistent product innovation and quality while meeting evolving customer preferences.

As Jockey continues its growth trajectory in Telangana and beyond, the new store launch reinforces the brand’s commitment to delivering robust retail experiences and broadening access to its extensive range of comfort-led apparel.