Swiss Beauty Select, the premium beauty and personal care retail brand from Swiss Beauty, has opened its newest Exclusive Brand Outlet (EBO) at Pacific Mall, Dehradun, marking the brand’s continued expansion into the “Dev Bhoomi” region. The announcement was shared by the company’s official team on LinkedIn. 

Swiss Beauty is one of India’s fastest-growing beauty and cosmetics brands, known for offering a broad range of affordable, high-quality makeup and skincare products that cater to diverse Indian beauty needs. Founded in 2013 by Mr. Amit Goyal and Mr. Mohit Goyal, the brand combines international cosmetic standards with a deep understanding of Indian skin tones and preferences.

Since its inception, Swiss Beauty has established a robust omnichannel presence that spans offline and online platforms, encompassing its own e-commerce portal, leading beauty marketplaces, and a widespread distribution network with thousands of retail touchpoints across over 550 cities in India. 

Swiss Beauty Select represents the brand’s entry into the premium segment, offering an elevated range of cosmetics that blend innovative formulations with quality ingredients. The line—including lipstick variants, eyeshadows, and other makeup essentials—is designed to meet the evolving preferences of modern beauty enthusiasts who seek premium performance with everyday appeal.

The new Dehradun outlet at Pacific Mall strategically extends Swiss Beauty’s footprint into the Uttarakhand market, aligning with its broader expansion strategy that emphasizes growth in Tier-II and emerging cities. Through Swiss Beauty Select stores, the brand aims to provide local customers with an immersive retail experience, featuring curated selections from its premium collection. 

The launch reinforces Swiss Beauty’s vision of making high-performance beauty products more accessible while celebrating individuality, diversity, and confidence among Indian consumers.