Estele Accessories, a leading fashion jewellery brand known for its contemporary designs and trend-forward collections, has announced the launch of its newest retail store at Lakeshore Mall, Y Junction, Hyderabad. The development marks a strategic expansion for the brand as it strengthens its presence in one of the city’s prominent lifestyle and retail destinations.

The launch was announced by the company’s Chief Business Officer on LinkedIn, underscoring Estele’s focus on creating meaningful retail touchpoints that go beyond conventional shopping. Positioned at a key junction within the mall, the new store has been conceptualised as an experiential destination designed to offer customers an elevated and immersive jewellery shopping journey.

The Lakeshore Mall outlet showcases Estele’s diverse portfolio of fashion accessories, including earrings, necklaces, bracelets, rings, and coordinated sets that blend modern aesthetics with global trends. The store layout and visual merchandising have been thoughtfully curated to encourage exploration, interaction, and personal styling, aligning with the brand’s philosophy of making fashion jewellery accessible, expressive, and experience-led.

Founded with a vision to redefine everyday fashion jewellery, Estele Accessories has built a strong reputation for offering high-quality, stylish, and affordable accessories for the modern consumer. The brand is known for its design-led approach, quick adaptation to global trends, and focus on creating versatile pieces suited for both everyday wear and special occasions. Over the years, Estele has expanded its footprint across key Indian cities through a combination of exclusive brand outlets, shop-in-shop formats, and digital platforms.

Commenting on the launch, the brand highlighted that the new Hyderabad store represents a critical junction in its retail journey—one that reflects its commitment to delivering a superior experiential environment for every customer who walks in. The location at Y Junction symbolises Estele’s intent to meet consumers where fashion, accessibility, and lifestyle intersect.

With Hyderabad emerging as a key market for fashion and lifestyle brands, the launch at Lakeshore Mall further reinforces Estele Accessories’ growth strategy and its ambition to deepen engagement with style-conscious consumers across India. The brand continues to focus on experiential retail, innovation in design, and customer-centric expansion as it scales its presence nationwide.