Apparel Group’s popular value-fashion and lifestyle brand R&B has strengthened its retail footprint in India with the launch of a new store at Lakeshore Y Junction Mall, Kukatpally, Hyderabad. The opening marks another significant step in the brand’s steady expansion across key urban markets and was officially announced by Apparel Group India on its LinkedIn page.

The newly launched R&B store brings together a wide assortment of trend-led and everyday fashion under one roof, offering contemporary, comfortable, and affordable styles for men, women, and children. Designed to cater to the evolving preferences of modern Indian families, the store features a versatile product mix spanning apparel, accessories, and everyday essentials that balance style with value.

R&B, short for Rare & Basics, is the homegrown fashion brand of the Dubai-headquartered Apparel Group, one of the world’s leading retail conglomerates with a presence across multiple international markets. Since its launch, R&B has carved a strong identity for itself by delivering globally inspired fashion at accessible price points, making it a preferred destination for everyday wear with a modern edge.

The brand’s expansion strategy focuses on increasing accessibility and strengthening its presence in high-growth urban centres. The Kukatpally location—known for its dense residential catchment, strong retail activity, and high footfall—aligns well with R&B’s objective of reaching a broad and fashion-conscious consumer base.

With this new store, R&B continues to build momentum in India, reinforcing Apparel Group’s long-term commitment to the Indian retail market and its vision of delivering affordable, stylish fashion across cities.