Pacific Development Corporation Ltd. has announced the addition of Longines, the iconic Swiss luxury watchmaker, to its curated brand portfolio for the upcoming Pacific Mall, Jaipur. The announcement was shared on the official LinkedIn page of Pacific Development Corporation Ltd., marking a noteworthy elevation of the mall’s luxury brand ecosystem.

Known globally for its timeless elegance and precision horology, Longines brings an authentic expression of Swiss craftsmanship and enduring luxury to the heart of Rajasthan. The brand’s presence at Pacific Mall, Jaipur, underscores the destination’s ambition to offer discerning shoppers an unparalleled retail experience with premium global names in fashion and lifestyle.

Founded in 1832 in Saint-Imier, Switzerland, Compagnie des Montres Longines, Francillon S.A., or simply Longines, is one of the world’s oldest and most respected watchmakers. With nearly two centuries of expertise, Longines has built a legacy rooted in tradition, elegance, and high performance in watchmaking. The brand’s winged hourglass logo, registered in 1889, remains the oldest unchanged trademark still in use in its original form, symbolising its rich heritage and enduring appeal. 

A subsidiary of the Swatch Group, Longines enjoys a global footprint with a presence in over 150 countries and is renowned for its classic and contemporary timepieces that blend refined aesthetics with technical mastery. The brand’s motto, “Elegance is an Attitude,” reflects its legendary dedication to creating watches that are both stylish and reliable. 

Longines has historically played significant roles both in luxury watchmaking and sports timekeeping, having served as official timekeeper for world championships and partnered with international sports federations, further reinforcing its reputation for precision and performance at the highest levels of competition. 

The addition of Longines to Pacific Mall, Jaipur not only enhances the retail destination’s portfolio but also reaffirms its commitment to bringing globally respected luxury brands to the region. With the mall expected to become a premier lifestyle hub in Rajasthan, Longines’ entry is poised to attract both connoisseurs of fine watches and affluent consumers seeking premium craftsmanship.

The mall’s diverse offerings, which also include fashion, F&B, entertainment, and luxury living experiences, are being positioned to appeal to Jaipur’s growing base of sophisticated shoppers and visitors from surrounding markets.