Wenger, the iconic Swiss maker of watches and travel gear, has announced the launch of its fully e-commerce enabled brand website in India, www.wenger.co.in. With this launch, Wenger becomes the first Swiss brand to introduce a dedicated direct-to-consumer digital platform in the country, reinforcing its commitment to bringing Swiss craftsmanship, precision, and design excellence closer to Indian consumers.

From the House of Victorinox, Wenger carries forward a legacy of Swiss innovation, reliability, and authenticity- at an affordable price. The brand retained its distinct identity after the takeover by Victorinox in 2005. The new website offers consumers seamless access to Wenger’s complete portfolio, including its renowned Swiss-made watches and durable, stylish travel gear designed for everyday movement. Featuring a clean, intuitive interface, the platform ensures a smooth shopping experience supported by secure payment options, fast delivery, and dependable after-sales service.

Strengthening Wenger’s Presence in India

As India continues to emerge as a key market for premium lifestyle and travel accessories, Wenger’s e-commerce launch marks a strategic step toward strengthening its brand presence. The platform allows the brand to engage directly with Indian consumers while maintaining the trust, quality, and authenticity synonymous with Swiss brands.

Commenting on the launch, Debraj Sengupta, Managing Director Sales & Marketing, Victorinox India, said: “Wenger has long been celebrated globally for its Swiss craftsmanship, superior quality, and functional yet stylish design ethos. By launching our own e-commerce platform in India, we are enabling consumers to experience authentic Wenger products directly from the brand. This marks a significant step in strengthening our footprint in a market that values trust, durability, and premium lifestyle experiences at an affordable price.”

Siddharth Mudaliar, National Manager for E-Business, Victorinox India, added “With the launch of Wenger’s dedicated e-commerce platform, we are deepening direct consumer engagement and making authentic Swiss craftsmanship more accessible. This initiative is central to our long-term digital and retail strategy for India.”

The new platform offers certified original products backed by Swiss quality assurance, along with exclusive online collections, curated bundles, seasonal offers, and brand stories that celebrate Wenger’s heritage. As online shopping accelerates across India, Wenger’s digital expansion delivers an immersive, end-to-end brand experience—from discovery to doorstep.

Wenger, where Swiss quality meets everyday affordability.

Founded in 1893, Wenger is synonymous with Swiss craftsmanship, precision engineering, and durability. The brand offers a wide range of Swiss-made watches and thoughtfully designed travel gear for modern professionals, explorers, and everyday achievers.