Blissclub, an Indian movement-first apparel brand designed to celebrate and support Indian women through every part of their day, announces the launch of PetalRib, its latest luxe vacation wear range. Designed for women who want comfort without compromising on polish, PetalRib brings together refined silhouettes, elevated textures and Blissclub’s signature movement-led design philosophy.

Positioned at the intersection of travel, city wear and all-day dressing, PetalRib is crafted for versatility, whether worn as coordinated sets or styled as separates. The collection features thoughtfully designed silhouettes including tanks, tops, edgy cropped jackets, flare pants and wide-leg pants, making it ideal for long journeys, luxe getaways and everyday dressing with a premium edge.

“PetalRib is our response to the gap we see in women’s wardrobes between comfort and polish,especially for all their luxury getaways” said Minu Margeret, Founder and CEO of Blissclub. “We engineered PetalRib over several months to achieve a rare balance. It feels insanely soft with a petal soft ribbed structure that gives it’s shape and sharpness.This collection reflects how our consumer lives, moving constantly and expecting more from her clothing.”

Engineered softness with elevated structure

At the heart of PetalRib is its meticulously developed fabric, engineered over 12 months to deliver durability, comfort and a refined finish. The fabric offers the handfeel of a petal - incredibly soft to the touch, yet structured enough through soft ribs to maintain shape, even with repeated wear. Designed to be high on durability and quality, the range reflects Blissclub’s focus on long-lasting comfort and performance-led innovation.

The collection is presented in a curated colour palette that lends itself seamlessly to mix-and-match styling, making PetalRib™ a natural choice for women who value both functionality and aesthetics.

Building on Blissclub’s growing community

Since launching with its iconic Ultimate Leggings, Blissclub has continued to expand its portfolio across activewear, citywear, all-day wear, innerwear, swimwear and travel wear. Today, the brand offers 150+ products, serves 1M+ customers, and operates 17+ retail stores across 7 cities, supported by a strong community of over 412K followers on Instagram.

With PetalRib, Blissclub further strengthens its premium offerings in the travelwear category while staying rooted in its mission to help women #KeepMoving.