Greyweave, a craft-led design studio based in Rajasthan, presents Gaman: Stories Woven in Motion, a collection that explores the rug as a living record of movement. Rooted in the idea that movement becomes memory, Gaman traces how rugs evolved through travel, exchange, and time—long before they became part of the modern interior.

Long before rugs settled into homes, they travelled across regions—moving through Central Asia, along the ancient Silk Route, and into pre-colonial India. With this movement came patterns, techniques, and ways of making that encountered local materials, indigenous skills, and regional sensibilities. Through this exchange, movement did not disappear; it settled into form.

Craft, in this context, is not static. It evolves through travel and exchange, but it also remembers them. Every knot, motif, and irregularity carries traces of where it has been—of routes crossed, influences absorbed, and the many hands that shaped it over time. Though a rug may lie still today, it holds within it the memory of motion.

The Gaman collection reimagines this moment of cultural exchange. It reflects a time when trade and migration allowed skills, stories, and aesthetics to flow freely, shaping craft through human movement rather than replication. What emerges is not a fixed object, but an archive—quiet, tactile, and deeply human.

The campaign unfolds through carefully staged moments inspired by history, composed like paintings and grounded in material, texture, and human presence. Rather than documenting the past, Gaman reimagines it—bringing historical movement into the present through lived, physical scenes. Through Gaman, Greyweave reflects on craft as a place where journeys come to rest, but stories continue to live on.