Bath & Body Works India has unveiled its highly anticipated new fragrance collection, Touch of Gold, marking the brand’s latest sensory innovation in the Indian beauty and personal care market. The launch was officially announced on the Apparel Group India LinkedIn page — the retail partner bringing Bath & Body Works’ world-renowned signature scents to Indian consumers.

The Touch of Gold collection is centered around a luminous and inviting scent profile designed to evoke warmth, radiance and sophistication. The fragrance combines bright blackberries, golden orange blossom and decadent tonka, resulting in a modern gourmand-floral scent that balances juicy fruitiness with floral warmth and sweet, velvety depth. This composition gives the collection its distinct character — simultaneously vibrant, elegant and memorable for daily wear or special occasions.

The new collection spans multiple product formats, including fine fragrance mists, body washes, lotions, and smaller travel-size options, allowing customers to explore the Touch of Gold experience across their daily beauty routines. Each product reflects Bath & Body Works’ dedication to crafting fragrances that are expressive, accessible and trend-forward.

Available now in Bath & Body Works stores across India, through the brand’s online storefront and via the Bath & Body Works App, the Touch of Gold launch reinforces the company’s commitment to expanding its footprint in the Indian lifestyle and beauty market, catering to fragrance lovers who seek both quality and individuality in their scent choices.