Global lifestyle brand SWATCH has recently unveiled its Valentine’s Day Special collection, LOVE & BLAH, designed to capture the many moods of modern romance—from the magical and dramatic to the messy and just plain “blah.” The collection celebrates love’s playful, unpredictable moments with charm and creativity.

The highlight of the collection is the LOVE & BLAH watch, featuring a bright pink case and a three-color layered typography design on its dial and strap. The product includes a pair of red and blue paper glasses that reveal different messages when worn: through the blue lens, the word “BLAH” comes into focus, while the red lens brings “LOVE” to the forefront. Without the glasses, the words blend together, reflecting love’s duality in a fun and interactive way.

Complementing this whimsical design is LOVE IN SCARLET, a monochromatic red watch adorned with heart-shaped details, radiating romantic energy and making it a striking statement piece for the season.

Together, these two models present a full narrative of love: both how it’s imagined and how it’s lived. The collection invites consumers to embrace all facets of romance—whether they’re celebrating Valentine’s Day, playfully side-eyeing it, or somewhere in between—offering a fresh perspective on the season’s most beloved theme.