Wearing the dual hat of founder and creator, actor Tamannaah Bhatia unveils Tamannaah Fine Jewellery, a contemporary fine jewellery brand redefining how luxury is felt, worn, and lived.

Stepping into a new creative frontier, the brand is shaped by Tamannaah’s innate design sensibility and lifelong connection to craftsmanship bringing together emotion, individuality, and a distinctly modern approach to fine jewellery.

Built on the philosophy “Beyond the Occasion,” the brand celebrates the idea that fine jewellery should be lived in, not saved for safes or special events. It reimagines modern luxury through pieces made to move with you, where T-shirt diamonds become the new language of expression.

Tamannaah Bhatia shares: “I’ve always loved jewellery, but I felt there was space to look at it differently. I wanted to create pieces that women can actually live in, not something you pull out just for an occasion. I think jewellery should move with you, reflect your mood, and feel like a part of who you are. That’s really what this brand is about making fine jewellery that feels easy, expressive, and truly personal.”

While India has seen a clear evolution in fashion, where wardrobes move fluidly from day to night, fine jewellery has remained largely defined by occasion. Tamannaah Fine Jewellery steps in to bridge that gap, introducing a design language that aligns with the way women live today. The brand isn’t just about creating beautiful pieces; it’s about building a modern vocabulary for fine jewellery, one that resonates both in India and internationally. Each collection will evolve this language further, blending India’s deep-rooted artistry with a contemporary, global aesthetic.

At the heart of the brand is a design language shaped by duality: the seen and unseen, the masculine and feminine, the sun and the moon, a contrast that expresses itself through the three core collections: Half & Half, The Flick, and Plumptious. Crafted in 18K and 14K gold with natural diamonds and gemstones, each piece balances volume with fluidity and form with light, while signature elements such as the split-bezel setting, the bold six-claw mount, and the distinctive Flick link twisting mid-formation to create a sense of movement define the brand’s visual identity. Accents of multi-shape pavé in white and black rhodium bring depth, texture, and a quiet luminosity that feels both contemporary and enduring. Designed to be lived in, these jewels carry ease, intention, and personality.

This vision comes to life through a deeply personal partnership between Tamannaah and her father, Santosh Bhatia who together oversee every stage of the process from design development and production to the final retail experience. Their shared commitment to detail, craftsmanship, and authenticity forms the backbone of the brand, ensuring that each piece reflects the integrity and intention with which it was created.

The brand’s flagship store in Juhu brings this philosophy to life through an expansive, contemporary environment where gold, light, and movement flow in harmony. Designed to feel more like entering a beautifully familiar home than a formal jewellery establishment. Every element, from its fluid architecture to the interplay of light and texture, embodies the brand’s belief that fine jewelry should feel alive, lived-in, and emotionally expressive creating an immersive destination that captures the rhythm of the modern woman: dynamic, effortless, and individual.

At its core, Tamannaah Fine Jewellery is more than adornment; it's a perspective. Global in outlook yet deeply personal in meaning, it redefines modern luxury as something intimate and individual, where every piece becomes an extension of self. For the woman who defines luxury on her own terms, it’s not about the occasion it’s about how she lives it.