Nuvrah, a new 30,000-square-foot multi-designer luxury destination, has officially launched in Bangalore, introducing a refined approach to fashion retail that places experience, discovery, and craftsmanship at its core. Conceived as a departure from the conventional warehouse-style luxury store, Nuvrah brings together couture, bridal, occasion, and contemporary fashion within an architecturally immersive environment designed to unfold gradually.

Conceptualized by founder Pawan Mehta and designed by architect Nisarg Shah and Inder Chand Jain of Nikaya Design Studio Nuvrah is built around the idea of a Journey of Discovery—where fashion is encountered through a series of intimate, thoughtfully scaled spaces rather than a single expansive floor. The result is a calmer, more considered way of engaging with luxury, allowing each designer’s identity to emerge organically.

Marking a significant moment for the city’s fashion landscape, Nuvrah is the exclusive Bangalore home of Manish Malhotra, alongside a distinguished roster of leading Indian designers including Gaurav Gupta, Anamika Khanna, Abu Jani Sandeep Khosla, JJ Valaya, Monisha Jaising, Abhinav Mishra, Anushree Reddy, Dolly J, Payal Jain, and Outhouse Jewellery, among over 80 designers. Together, the destination offers more than 2,000 curated styles, spanning bridal, occasion, couture, contemporary, and men’s wear.

The interiors are shaped by a sensitive balance of scale and materiality. Directional flooring, layered partitions, feature columns, and textured glass subtly guide movement between designers and categories. Lower ceiling heights within display areas create moments of intimacy, while a dramatic double-height space anchors the experience, designed to host trunk shows, previews, and cultural gatherings. Handcrafted finishes, natural stone, and textile wall treatments reinforce a sense of quiet luxury throughout.

At the heart of Nuvrah is its Atelier-led service model, which introduces private customization suites supported by in-house stylists, allowing clients to engage in bespoke co-creation rather than transactional shopping. Complementing the fashion experience is the Nuvrah Café, a refined social pause point offering curated food and beverages, encouraging longer, more personal visits and positioning the space as a lifestyle destination.

Speaking about the vision behind the launch, Pawan Mehta, Founder of Nuvrah, shares: “Indian fashion has always been about detail, time, and emotion. Nuvrah reflects that sensibility. It’s a space designed for pause—for discovering designers, co-creating pieces, and experiencing luxury in a way that feels considered and deeply personal.”

As modern luxury continues to shift toward experience, curation, and authenticity, Nuvrah positions itself as more than a retail address. It emerges as a new cultural and fashion landmark for Bangalore—one that brings together Indian design, contemporary lifestyle, and thoughtful architecture under one roof.