Monika Alcobev Limited, one of India's leading importers and distributors of premium wines and spirits, partnered with celebrated designer Gaurav Gupta for the launch of his new menswear store at DLF Emporio, New Delhi, with 1800 Tequila as the exclusive premium spirits partner.

The evening united contemporary fashion and refined hospitality, positioning a globally recognised tequila brand within a luxury retail environment. Gaurav Gupta's sculptural menswear set the visual tone, while Monika Alcobev curated an elevated spirits experience that complemented the space seamlessly.

Sharing his perspective on the collaboration, Kunal Patel, Managing Director, Monika Alcobev Ltd said, "Luxury fashion platforms offer meaningful opportunities for premium brands to build relevance and recall. Collaborations like this strengthen brand familiarity while supporting long-term growth across on-trade and retail channels."

The highlight of the evening was the bespoke 1800 Tequila bar, where expertly crafted cocktails and composed serves allowed guests to experience the brand through flavour and presentation. Designed to mirror the store's elegant aesthetics, the bar created a cohesive and sophisticated visual experience throughout the space.

The collaboration reflected a clear synergy between Gaurav Gupta's form-driven menswear and 1800 Tequila's focus on craftsmanship. The launch flowed seamlessly between fashion and hospitality, offering guests an environment defined by attention to detail and intentionality.

As Gaurav Gupta continues to expand his menswear footprint across India's luxury retail landscape, Monika Alcobev Limited reinforces its commitment to building meaningful brand experiences through carefully curated partnerships.