The Woolmark Company has announced the appointment of Ajay Pradhan as its new Country Manager for India, marking a significant leadership transition aimed at strengthening the organisation’s presence and engagement in the Indian subcontinent.

Ajay, who has been associated with The Woolmark Company and Australian Wool Innovation (AWI) for over eight years, previously served as Senior Manager – Marketing and Business Development for India, Bangladesh, and Sri Lanka. In his new role, he will lead the company’s strategic initiatives across India, focusing on industry partnerships, brand collaborations, and consumer engagement to further promote Australian Merino wool.

With over 16 years of experience spanning textiles, fashion, and advertising, Ajay has played a pivotal role in building strong relationships with brands, exporters, and manufacturers. During his tenure with AWI, he spearheaded several key collaborations across the value chain, contributing to increased awareness, adoption, and market relevance of wool-based products.

A strong advocate of sustainable fashion, Ajay has consistently promoted transparency and responsible practices across the farm-to-fashion journey. His efforts have aligned closely with Woolmark’s global commitment to authenticity, quality, and environmental stewardship.

Commenting on his appointment, Ajay Pradhan said, “I am honoured to take on this responsibility and continue working closely with our partners across the industry. India represents a dynamic and growing market for wool, both for manufacturing and end use. I look forward to further strengthening engagement, innovation, and sustainability throughout the value chain." 

Woolmark stands as the global authority on wool. Through extensive industry relationships, it promotes wool as the ultimate natural fiber and premier ingredient in premium textile products. The Woolmark Logo is one of the most recognized and respected brands, representing quality and pioneering excellence from farm to finished product.

Through its initiatives, The Woolmark Company connects, inspires, and educates stakeholders, guarantees fibre standards, collaborates with like-minded brands, and champions wool’s eco-credentials, leading to sustained demand for the fibre.

With Ajay Pradhan’s appointment, The Woolmark Company aims to further consolidate its leadership in the Indian market and reinforce its mission of promoting sustainable, high-quality wool solutions for the future.