SNITCH, India’s leading menswear fashion brand, unveiled yet another awakening campaign - Everyone Has an Opinion, that smartly strikes a movement across the social media community of men while spreading the true meaning of body positivity. In fact, the campaign repositions body positivity for men by intellectually eliminating the need for validation, transformation, and labels, and moving toward a quieter but more universal truth, i.e., men are not seeking approval for their bodies; they are seeking freedom from judgment.

The campaign is anchored by a 60–75 second digital brand film with an observational, grounded tone that captures men in everyday moments. Engrossed with a series of critical comments and suggestions voiced over the background, the man, instinctively adjusting his clothes, hesitated before stepping out, or chose safer options over more expressive ones, bothered with those unseen voices and remarks forced upon the man as concern or advice. However, the film reinforced the universal reaction of every man who is not really taken away by these comments. Thus, the man in the video ignores those background voices, gives it a pause, a moment of reflection, and then decides to move forward anyway. 

With no transformations, explanations, or callouts, the film closes with a clear message—Everyone has an opinion. Style doesn’t need one—urging men across men of different body types and personalities to step away from labels, unsolicited judgments, and the need for validation, and to choose self-expression on their own terms.  

Commenting on the new Marketing initiative, Chetan Siyal, CMO of SNITCH said,“At SNITCH, our goal is to initiate conversations around issues affecting men real-time, ranging from the growing misogyny directed at men on social media, to normalising appreciation, compliments, and emotional vulnerability among me,n and build a very strong community that is much empowered and socially responsible.” 

“By consistently voicing these often-overlooked perspectives with such powerful campaigns, SNITCH has successfully positioned itself as a menswear brand that looks beyond fashion & clothing; a brand that speaks to men every day, as it is our responsibility to reflect their realities and stand for confidence, empathy, and authenticity. We also believe that style should be a tool for self-expression, not self-censorship,” he further added.

SNITCH has never positioned itself as a brand that “fixes” bodies. Its philosophy has consistently centred on confidence through style, not correction through fashion. With Everyone Has an Opinion, the brand reinforces body positivity as a core belief that applies to every body, rather than a category-specific or moment-led inclusion effort. The campaign lives at the brand level and is not designed as a size-based or “SNITCH Plus–only” initiative, with inclusion expressed through representation rather than explanation.