Bata India, India’s most trusted footwear brand, has unveiled a refreshed chapter of its ‘Make Your Way’ campaign, with actor Sanjana Sanghi coming on board as its new face. The campaign continues to spotlight the Victoria Ballerina range, placing the classic ballerina silhouette centre stage as a symbol of everyday comfort and modern femininity. Bata’s association with the silhouette is longstanding. Bata India holds the trademark for “Ballerinas” being the brand that created the category, which is now one of the most loved segments in women’s wear. Sanjana’s grounded, self-made journey and purposeful voice mirror the values the collection stands for, confidence, authenticity and contemporary femininity, reinforcing Bata’s vision of creating footwear that supports young women shaping their own paths, on their own terms.

Ballerinas have long been central to Bata’s design heritage. Inspired by Europe’s classic dance lineage, the silhouette was originally created for balance, movement and long hours on the feet, principles that align seamlessly with Bata’s own legacy of comfort-first craftsmanship. Engineered through multiple mould iterations, the Ballerinas deliver elevated arch support, a soft cushioned sole and a breathable foot-hugging upper. Ballerinas have brought comfort into everyday wear.

At the heart of the campaign is the Victoria Ballerina collection, created for women who move seamlessly between work, college, leisure and daily routines. The range features lightweight silhouettes in soft pastels and warm neutrals, blending Bata’s comfort-first approach with clean, feminine design for all-day wearability.

Commenting on the launch, Badri Beriwal, Chief Strategy and Business Development Officer, Bata India, said, “With Everyday Comfort and the Victoria Ballerina, we are reaffirming what Bata stands for today, footwear that complements modern lifestyles. Our focus is on delivering products that are thoughtfully designed, stylish, and truly comfortable for everyday wear.”

“For me, Comfort and confidence are two sides of the same coin,” says Sanjana Sanghi. “I want shoes that let me move through my day without thinking about them. The Victoria Ballerinas fit naturally into my everyday life, whether I’m working, travelling, or just stepping out.”

 Entering 2026 on a strong momentum, the ballerina silhouette will anchor the portfolio, reaching consumers across diverse style preferences in India—from modern to conservative. The narrative will be amplified through a diversified, integrated marketing ecosystem spanning digital, social, influencer-led content, in-store visibility, PR, and traditional media to ensure scale, relevance, and cultural resonance.