Nexxus New York unveiled an immersive brand experience anchored in a refined and original concept: a luxury hair salon experience curated within a royal express, created exclusively as a two-day showcase for discerning haircare enthusiasts and tastemakers. Infusing the precision and polish of New York’s science-led salon legacy into one of India’s most opulent journeys, Nexxus New York seamlessly blended modern innovation with regal Indian grandeur bringing The Power of Proteomic Science to life through transformation, storytelling, and elevated cultural moments.

Set against the backdrop of one of the world’s most iconic luxury journeys, the experience unfolded aboard the legendary Palace on Wheels before culminating in a majestic gala evening at Jaipur’s historic City Palace. From intimate onboard moments shaped by New York’s signature sophistication, confidence, and modernity to an evening of royal celebration, every detail reflected Nexxus New York’s belief that shine goes beyond hair it is confidence, individuality, and how you carry yourself.

A First-Ever Luxury Hair Salon Experience in Royal Opulence

Departing from Safdarjung Railway Station, New Delhi, guests were welcomed with refined ceremonial touches including traditional aarti rituals, magnolia garlands, and live musicians. For this exclusive two-day journey, Nexxus New York transformed the Palace on Wheels into a bespoke luxury hair salon experience, marking a first in global beauty storytelling.

A curated group of creators and KOLs including Anshula Kapoor, Saakshi Sindhwani, Roshni Chopra, among others, were hosted in deluxe cabins with personalized butler service. Thoughtfully curated hampers featured Nexxus New York haircare essentials alongside silk pillowcases or microfiber towels, robes, slippers, professional hair tools, and styling accessories each element designed to mirror the refinement of New York salon culture while honouring the opulence of the journey.

At the heart of the experience was the limited-time Nexxus New York luxury hair salon, offering professional consultations, treatments, and styling moments within a palatial environment. Anchored in over four decades of proteomic research, the salon translated Nexxus New York’s science-led promise into visible transformation demonstrating that shine is not just a finish, but a feeling.

A refined sit-down dining experience onboard allowed guests to transition seamlessly from day to evening styled, polished, and ready for the next chapter of the journey.

A Royal Finale at Jaipur’s City Palace

The experience culminated in Jaipur with a spectacular gala dinner at the historic City Palace, reimagined for the evening as The House of Shine. The guest list featured Sobhita Dhulipala, Nexxus New York Brand Evangelist, alongside Arjun Kanungo, Carla Dennis, Roshni Chopra, Mandana Karimi, Shubhra Vaity, and Saachi Bhasin, joined by leading creators and industry tastemakers. Celebrity hairstylist Flavien Heldt from Nexxus New York anchored the beauty narrative of the evening.

Guests arrived via The Met Steps: Jaipur Edition, a striking black-carpet moment inspired by the Met Gala staircase, before moving through the palace’s iconic spaces including Shobha Niwas, Chhavi Niwas, Sheesh Mahal, and Pritam Niwas Chowk. The evening unfolded with a refined cocktail hour followed by a sit-down gala dinner set against the illuminated palace façade, elevated by a live performance from moving saxophonist Nigel Rajaratnam, whose contemporary soundscape added rhythm and modern elegance to the royal setting.

Voices from the Journey

Sharing the vision behind the experience, Nithya Komanduri, Beauty Incubator Head, Hindustan Unilever India, said:

“This journey was about bringing the very soul of Nexxus New York our science, our salon heritage, and our belief in transformative shine into a setting that mirrors its grandeur. By blending quintessential New York sophistication with India’s royal legacy, we created an experience that redefined how luxury haircare can be felt, not just seen. At Nexxus New York, shine is confidence, individuality, and self-expression and this journey brought that philosophy to life in an unforgettable way.”

Celebrating the experience, Sobhita Dhulipala, Nexxus New York Brand Evangelist, shared:

“The journey felt deeply intentional an expression of Nexxus New York’s philosophy where confidence, individuality, and self-belief took center stage. From the intimacy of the onboard hair moments to the grandeur of the palace, it celebrated shine as something that truly comes from within.”

A Limited-Edition Journey Designed to Shine

The experience concluded with a farewell breakfast aboard the Palace on Wheels, followed by a curated return to Delhi. Guests departed with elegant keepsakes inspired by Jaipur’s City Palace - lasting reminders of a journey defined by artistry, heritage, and luminous transformation.

With this inaugural experiential showcase, Nexxus New York reaffirmed its position at the intersection of science, style, and storytelling, setting a new benchmark for limited-edition luxury beauty experiences, where New York innovation meets royal Indian opulence.