Tasva, the premium Indian menswear and occasion wear brand from Aditya Birla Fashion and Retail Limited (ABFRL) in partnership with celebrated couturier Tarun Tahiliani, has announced the opening of its new store in Barasat, West Bengal. The development was shared by a company official on LinkedIn, marking another milestone in the brand’s ongoing retail expansion across the country.

Launched in December 2021, Tasva was introduced with a vision to redefine men’s ethnic wear by blending traditional craftsmanship with contemporary silhouettes and comfort. The brand offers a refined portfolio of kurtas, sherwanis, bandhgalas, Indo-western ensembles, and occasion wear accessories designed for weddings, celebrations, and festive moments — catering to the evolving style preferences of the modern Indian man.

The newly opened Barasat store further strengthens Tasva’s presence in East India, reflecting its strategic focus on expanding into key growth markets while delivering a premium and immersive in-store experience. Designed to showcase the brand’s signature aesthetic, the store presents a curated selection of elegant occasion wear rooted in heritage yet tailored for today’s consumer.

With a steadily growing network of exclusive brand outlets across India, Tasva continues to reinforce its position as a distinguished destination for men’s celebration wear, combining luxury, craftsmanship, and accessibility under one roof.