Libas, India’s leading ultra-fast fashion brand, has forayed into the fragrance segment with the launch of its first perfume range, Chase and Fling. This strategic expansion marks a significant step in Libas’ evolution from a fashion label into a holistic lifestyle companion for the modern Indian woman.

The move into perfumes reflects Libas’ ambition to deepen its presence in high-frequency, high-engagement lifestyle categories that extend beyond apparel. Fragrance presents an opportunity for the brand to enhance daily relevance, expand consumer touchpoints, and create long-term value through strong emotional associations.

Inspired by the Lover Archetype, Chase and Fling celebrate two distinct shades of womanhood.

Chase embodies soft romantic energy — delicate yet expressive. This floral fragrance opens with notes of mandarin and peony, layered with caramel and vanilla, creating a composition that feels warm, graceful, and intimate.

Fling, on the other hand, channels an unbothered, free-spirited attitude. A spiced oriental perfume with earthy undertones, it feels grounded, sensual, and effortlessly confident.

Designed to feel like a second skin rather than a cover-up, both fragrances unfold gradually, linger gently, and leave a lasting impression.

The range has been positioned to appeal to a wide consumer base seeking premium-feeling products without the barrier of luxury pricing.

Sidhant Keshwani, Founder and CEO of Libas, said, “Foraying into the fragrance category is a natural next step in Libas’ evolution from a fashion brand to a lifestyle companion for the modern Indian woman. This launch marks the beginning of building a scalable, lifestyle-led portfolio that extends beyond apparel. With this perfume line, we aim to create a confident, feminine aesthetic. By democratizing premium design and crafting emotionally resonant fragrances that feel personal and accessible, we celebrate modern Indian women — empowering them to feel seen and to remain true to themselves.”

With this launch, Libas seeks to leverage its strong understanding of the modern Indian woman’s preferences. Rooted in Indian sensibilities — rituals, emotion, and femininity — yet expressed through a modern, minimalist, global aesthetic, the perfumes reflect Libas’ vision of sensuality as power, not vanity.

The launch is supported by the #NotYourValentine campaign, serving as a strong brand cue that introduces the new category while reinforcing Libas’ broader positioning around individuality, confidence, and contemporary womanhood.